Monday, August 21, 2017

Animated Features In The Marketplace

As of Sunday, there are a total of four animated features playing on some movie screen or other in the U.S. of A.


Nut Job 2 -- $17,696,923 (10 days of release - Global take: same)

The Emoji Movie -- $71,767,352 (24 days of release - Global take: $125.5 m)

Despicable Me 3 -- $251,740,230 (52 days of release - Global take: $949.6 m )

Cars 3 -- $148,790,767 (66 days of release - Global take: $309.1 m)

Animated features are now on the same plane as live-action features. Nobody any longer says, "Well, Ditzy the Whacky Hummingbird didn't perform on its opening weekend because other animated movies are crowding it out of the marketplace."

No, Ditzy didn't perform because people didn't want to go see it. Just as in the real world, Cars 3 didn't "crowd out" Despicable Me 3. (See above). It's about the "want to see" factor, not that the marketplace has no room for multiple animated features. The media and trade press have finally figured out that animation is a format, not a genre, just like live-action movies. People go to watch the motion pictures that catch their fancy, be they animated, live-action, or a hybrid of the two.

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