Monday, October 9, 2017

Expanding Paddington

Companies hither and yon are still looking to enlarge their animation footprint. To wit:

StudioCanal said Monday that it has commissioned Paddington, a 52 x 11-minute animated series based on Michael Bond's beloved Paddington Bear character. The series, which will be pitched to networks at the MIPCOM TV market in Cannes next week, will target preschool audiences. ...

The new series marks the latest effort by StudioCanal parent Vivendi to expand the Paddington franchise. The French media giant controls all intellectual property rights to Paddington Bear outside of classic publishing rights. ...

StudioCanal/Vivendi can read balance sheets as well as the next corporate giant. They figure they have a profit-machine and plan to use it. The question is, where will they be making these twenty-six half-hours?

Probably some place where Free Money is handed out with a carefree abandon.

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