Saturday, March 11, 2017

Your American Box Office

An animated ape (the large, economy size) rules the box office kingdom, as the WB's late-inning publicity campaign gets some traction.

THE WEEKEND BOXZ OFFICE

1.) Kong: Skull Island (20th/Leg), 3,846 theaters / $20.2M Fri. (includes $3.7M in previews) / 3-day: $54M /Wk 1

2.) Logan (Fox), 4,071 theaters (0)/ $10.4M Fri. (-68%) / 3-day: $36M (-59%)/Total: $150.8M/Wk 2

3.) Get Out (UNI), 3,143 theaters (+205) / $6M Fri. (-25%) / 3-day: $21.3M (-24%)/Total: $111.3M/Wk 3

4.) The Shack (LG), 2,888 theaters (0) / $2.7M Fri. (-51%) / 3-day: $9.6M (-40%) /Total: $31.6M/Wk 2

5). The LEGO Batman Movie (WB), 3,303 theaters (-353) / $1.7M Fri. (-30%) / 3-day: $7.8M (-33%) / Total: $159M/Wk 5

6.) Before I Fall (OR), 2,346 theaters / $920K Fri. (-45%) / 3-day: $3M (-35%)/Total: $9M/Wk 2

7.) Hidden Figures (FOX), 1,421 theaters (-161) / $711K Fri. (-29%) / 3-day: $2.7M (-29%) / Total: $162.8M / Wk 12

8.) John Wick: Chapter 2 (LGF), 2,031 theaters (-444) / $699K Fri. (-44%) / 3-day: $2.66M (-45%) / Total:$87.3M / Wk 5

9.) La La Land (LGF), 1,578 theaters (+167) / $477K Fri (-37%) / 3-day: $1.7M (-43%) / Total: $148.4M / Wk 14

10.) Fifty Shades Darker(UNI), 1,498 theaters (-707) / $539K Fri. (-54%) / 3-day: $1.6M (-53%) / Total: $112.9M/ Wk 5

There is an animated character beating its large chest at the top of the box office heap, and an animated feature riding along at #5. Next week, a live-action remake of an animated blockbuster dances into neighborhood theaters. (Because its roots are in Cartoonland, there will be generous dollops of animation alongside the flesh-and-blood actors).

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