Friday, November 17, 2017

Japanese Cartoon Growth ... Global Cartoon Growth

Games and 3d animation help fuel animation's expansion.

It's always good to be reminded that expanding cartoon production is a global reality:

The Japanese animation market surpassed 2 trillion yen ($17.7 billion) for the first time last year, fueled by the runaway success of “Your Name” and international sales.

In its annual survey of the industry, the Association of Japanese Animations (AJA) said the market had grown by nearly 10% from 1.82 trillion yen in 2015 to 2 trillion yen in 2016. In 2014, the market was worth 1.63 trillion yen. ...

But it's not just Japan. Global animation growth has been moving along at a brisk clip for years. The forecasts are for 14-15% growth through 2022.

And why not? The profit margins remain robust, and there are lots of applications: gaming (noted above), tv, theatrical animated features, and of course, cartoon content on the ever-expanding internet. The question is, will the people who create the content have a piece of the action, or will they just be lower-paid brains and wrists making the product?

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