One Popular Viewing Platform

The trade media tells us:

Financial firm Cowen Equity Research asked 2,500 U.S. consumers (in a regular, ongoing panel) which programming platform they watch on their TV set. Netflix led the pack at 27%, followed by basic cable at 20%, broadcast at 18% and YouTube at 11%.

"Among adults ages 18 to 34, the margin is far more dramatic — 40%, compared with the next-most-viewed, YouTube, at 17%. ..."

So Netflix continues to surge in popularity.

And Netflix, as it has for years, produces LOTS of animated content ... under the theory that if it ropes in lots of pre-school and elementary school eyeballs, those matched orbs will stay with the service well into adulthood.

(Sidenote: You might recall that Netflix -- almost singlehandedly -- plucked DreamWorks Animation's bacon from the flames when it cut a deal for the struggling animation studio to produce hundreds of hours cartoons for its service, thereby making DWA a much more desirable company in the eyes of the hungry conglomerate NBC-Universal-Comcast. And ultimately, making Jeffrey Katzenberg a whole lot richer.)

So far, Netflix's theory about viewership dominance seems to be working.