Saturday, November 3, 2018

Second Tier Product Reaches For Top Rung

Spain and South America combine forces on an animated feature they want to take worldwide:

Argentinian firms FilmSharks and Vista Sur, Peru’s Golem and Zentropa’s Spain-based animation arm Doce are launching the animated film Dalia Y El Libro Rojo 3D (Dalia and the Red Book 3D) at the American Film Market.

According to the producers, this is among the first Spanish-language animations to combine CGI characters, stop motion and classic 2D animation. Production is underway. ...

Few Americans notice, but there is a lively foreign market for lower budget animated features, most of which don't get any kind of meaningful release in the U.S. of A.

They come out of Europe.

They come out of South America.

Some come from Africa, the Middle East, and India.

The majority of these flicks make $15 million, $25 million, sometimes $60 million at the global box office. Those kinds of grosses would be disastrous for Pixar, Disney, or DreamWorks Animation, but they're fine for pictures coming in at $8 or $10 million. They're made on a shoe-string but when the features find an audience (and some of them do), they turn a nice profit. (Nothing that Robert Iger would fid comforting, but quite handsome for a small Spanish or Argentine studio.)

Will Dalia and the Red Book find favor in the United States and Canada? Probably not, but a domestic launch might help its prospects elsewhere.

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