Friday, July 12, 2019

Cartoons and Streaming

The name of the game for Subscription Video On Demand ? ...

... More dramas, more comedies, more thrillers, more fantasy-adventure series, more dating shows, more game shows, more cooking shows, more travel shows, more talk shows, more raunchy comedies, more experimental comedies, more family comedies, more comedy specials, more children’s cartoons, more adult cartoons, more limited series, ... etc. ... etc. ... etc.

Animation figures bigly in SVOD because a) kids watch it (and stick around as they morph into teenagers), b) cartoons encompass any number of genres, including dramas, comedies, science fiction (etcetera) and c) cartoons are cost efficient and ever-green.

Right now, streaming is in a growth mode and different entertainment are jumping into it. But as the New York Times points, out, the costs for setting up your own steaming gold mine is rising rapidly and is now in the billions of dollars.

If the business of streaming entertainment onto smart phones, lap tops and home flat screens the size of small billboards is like almost every business that's come before it, then there will be consolidation. And soon after that, ossification.

Happily for animation, it will be a major part of streamed content even after a more sterile and unimaginative environment has kicked in.

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