Wednesday, December 28, 2016

Cartoon Strength

So ... this:

Grosses from January 1 through Monday tallied $11,059,624,118 so far, and the box office was up 2.3% from a year earlier. ...

PG-rated movies made their mark in 2016 with Finding Dory ($486.29M), The Secret Life of Pets ($368.3M), The Jungle Book ($364M), Zootopia ($341.26M), Moana ($184M-$185M) and now Sing ($76.7M-$78M+) all contributing substantially to the year’s success, according to ComScore’s senior media analyst Paul Dergarabedian. ...

There is no evidence, none, that "too many animated features in the marketplace depress their box office".

It's like saying, "Too many live-action features depress the grosses of live-action features. Good movies produced on budgets that aren't insane will generally find their audience and turn a profit. And yeah, sometimes it takes a while, since revenue streams come from many sources.

But it's not true, and has never been true, that animated movies are a "genre". Westerns are a genre. World War II combat movies are a genre, but animated features are simply a style of presentation for a wide range of subject matter. Odd how many analysts and commentators don't get this.

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