China has seen Disney Shanghai ... and concluded that there's gold in them there cartoon characters.
China Animation Characters Co, the mainland's leading animation firm, plans to introduce a clutch of globally renowned cartoon characters including Sonic the Hedgehog by Japanese entertainment giant Sega to the Chinese market as it strives to strike a chord with youngsters. The Shenzhen-based animation company will also quicken the expansion pace of its indoor amusement parks across the mainland. ...Zhuang Xiangsong, founder and chairman of China Animation, said the Shenzhen-headquartered company could compete against global rivals such as Walt Disney by introducing quality virtual reality products to Chinese people.
"Sega has blockbuster products that already attract millions of fans in Japan, and we believe the fun-filled attractions based on the characters could also make a success at our amusement parks," Zhuang said. "Banking on their reputation and popularity, we are not just a follower of the world's leading entertainment companies. Instead, we are on an equal footing in the Chinese market." ...
Translation: "Okay, we're using Japanese cartoon characters* to jump-start our market share in China, but we are NOT following anybody, okay? We're big boys here in China."
I donno. Sounds like they're aping Disney. But maybe it' an optical illusion.
* China Animation bought an 85.1% stake in Sega Live Creation to help them with amusement parks.
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