Saturday, June 3, 2017

Your Star-Spangled Box Office

The totals that the trades give us:


1.). Wonder Woman (WB), 4,165 theaters / $38.7M Fri. (includes $11M previews)/3-day cume: $97.1M/Total: Wk 2

2.). Captain Underpants (DWA/20TH), 3,434 theaters / $8M Fri. (includes $650K previews) /3-day cume: $25.7M/Total: Wk 1

3.). Pirates of the Caribbean: Dead Men Tell No Tales (DIS), 4,276 theaters / $6.3M Fri. (-73%)/3-day cume: $21.3M (-66%)/Total:$114.3M/ Wk 2

4.). The Guardians Of The Galaxy Vol. 2 (DIS), 3,507 theaters (-364) / $2.6M Fri.(-51%) /3-day cume: $9.7M (-54%) / Total: $355.4M / Wk 5

5.). Baywatch (FOX), 3,647 theaters / $2.6M Fri.(-54%)/ 3-day cume: $8.5M (-54%)/Total:$41.3M/ Wk 2

6.). Alien: Covenant (FOX), 2,660 theaters (-1,112) / $1.1M Fri. (-61%) /3-day cume: $3.9M (-63%)/Total: $67.1M Wk 3

7.). Everything, Everything (WB/MGM), 2,375 theaters (-426) / $1M Fri. (-50%)//3-day cume: $3.1M (-48%) /Total:$28.1M/ Wk 3

8/9.). Snatched (FOX), 1,625 theaters (-1,033) / $385K Fri. (-65%) /3-day cume: $1.3M (-68%) / Total:$43.8 M / Wk 4

Diary Of A Wimpy Kid: The Long Haul (FOX), 2,088 theaters (-1,086) / $368K Fri. (-71%) / 3-day cume: $1.3M (-70%)/ Total: $17.9M/Wk 3

10.). King Arthur: Legend Of The Sword (WB/VR), 1,222 theaters (-1,281)/ $322K Fri. (-64%) /3-day cume: $1.1M (-67%) /Total:$37.1M / Wk 4

Warners finally gets the super hero thing right and scores with WW.

Meantime, the DreamWorks Animation Canadian-produced Captain Underpants appears to be collecting $25.7 million in its opening frame. This contrasts with $50,198,902 that Boss Baby collected during its debut weekend. So maybe the Canadian gambit didn't pay off as well as management hoped. (Cheaper pictures that result in lower grosses don't help the bottom line).

ADD ON:The Reporter describes the newer business model of "Do It Cheap" ...

... Captain Underpants: The First Epic Movie will be a bold experiment in a new studio model. THR has learned that the movie, which is based on the children's book series by Dav Pilkey and follows two fourth graders (voiced by Kevin Hart and Thomas Middleditch) who accidentally turn their mean school principal (Ed Helms) into a bumbling superhero, was made for just $38 million. ...

At $38 million, the pic will likely earn money, even with its tepid opening. (Of course, there's advertising and promotion costs; that pushes it past the $100 million mark). This is a business model that's been used before with mixed success. Foreign studios make animated features inexpensively and release them in Europe, Russia, and Latin America. The Weinstein Company has used the strategy, along with other lower tier companies. Sometimes it works and sometimes it's a bust.

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